What is the Zomato business revenue model?
Hello friends, we can order fresh food online from our favorite restaurant, food plaza sitting at home and in no time, everything is done at our home. But have you ever wondered how businesses like Zomato, Swiggy, Uber Eats earn money? And how do you work? if not! So today we will know how to do Online Food Delivery Business Earning? And for this we will talk about the popular online food delivery Zomato Business Model .
Zomato is a big brand in India to find the best restaurants, cafés and bars online and it is available in about 24 countries with 10 languages. Like the Zomato business model, strategy, pricing model, Swiggy, Uber Eats and everyone else have almost the same business model & way of working. How does Zomato make money? & And how does a new restaurant join it? Know about it before knowing about it.
About Zomato Business:
- Zomato was launched in July 2008 by Deepinder Goyal and Pankaj Chaddah, two IIT Delhi graduates and two colleagues at Brain & Company .
- At present, it is providing its services in about 10000 cities of 24 countries of the world including India.
- At present, there are more than 14 lakh rastaurants listed on Zomato and every month the website receives 9 crore monthly visitors, which makes it the 1000th most popular website in the world.
Zomato Business Model:
Each different business idea has its own separate revenue model, using which they extract profit from the business and grow their business. Zomato is a listing website and application where businesses like restaurants, cafes and bars are listed. Now let us understand with an example about how this complete process works.
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If you have a restaurant which is in a fixed location in a city and only local customers know about it. In such a situation, if you want to increase more business, increase income, then you will have to work on promotion and services.
For example, website named after restaurant, online delivery features, Delivery Boy, Bike, etc. For all this, you will have to spend at least 5 to 6 lakh rupees in starting and every month 50,000 to 100,000 rupees will have to be spent to run them smoothly.
Which is not possible for every restaurant owner, keeping in mind the requirements of all of them, business plans like Zomato, Swiggy were made. Where businesses like Zomato provide such a platform, by which any owner can do his restaurant business online and can do food delivery by taking online orders. In this, neither the restaurant owner needs to make a website nor all this work of delivery is managed by Zomato.
If you also want to associate your restaurant with Zomoato – Click Here
How Does Zomato Business Revenue Model Work?
More recently, Zomato has updated its Financial Year 2018 report, in which a growth of about 25% has been seen as compared to the last year, the main reason for its success is – Best service and investment, due to which it is today its business in 24 countries. has increased.
When this business was first launched, perhaps a lot of research had to be done to develop its main idea and every aspect had to be tested and understood, but now it is easy for us to understand such online food delivery and business lisiting business.
What kind of strategy is followed to execute Zomato business and who are its head operators, it is well explained in this report of Economics Times – Zomato business strategy
We are here about the Zomato business revenue model i.e. how does Zomato earn money? And what business model does it use for this. The main basis of its business revenue model is ‘Advertisment’ along with many other services through which it earns money.
Revenue Model Of Zomato
Advertisement: Whenever we do some search to order food by opening the Zomato website or application, we get to see some such restaurants on which sponsored is written.
All such restaurants give money to it for advertising and at present there are about 15,000 restaurants associated with it which do paid advertising and it is a main source of Zomato total income.
Order: This is the second biggest income source of Zomato revenue model, as I told, there are restaurants that do not have enough investment to launch their own website and delivery service, so they can start their business on Zomato. Can list and can deliver food through Zomato delivery, after that the owners have to give some % to Zomato.
Book : If customers have to book a reserve table in restaurants, bars, then that service is also available here. With Zomato Book, it charges from restaurants and bars that do pre-booking.
Subscription: You may have heard about Amazon Prime, something similar is also its paid subscription plan called Zomato Gold, its customers have to get subscription by paying money, in which they get special discounts and offers. At present one year subscription plan of Rs 1200 and in 2018 it has 280k active subscribers which is a source of its income.
Friends, this is a basic information of Zomato business model and is the main revenue sources, there are many other ways in which it earns money, using the same method Swiggy, Uber Eats, Foodpanda earn money. Stay tuned with Techyukti for more such popular business model updates and revenue model and if you have any question then do comment.